I’m Shelley, the inventor of The Signature Stand™ — a patented extension tool perfected over 10 years and now protected in five countries.

After 22+ years in the beauty industry, I’ve worn many hats: stylist, educator, extension specialist, and bridal expert. Every tutorial, technique, and tip I share comes from real experience behind the chair.

For more than a decade, I served as a lead educator for Hairdreams Extensions—applying thousands of extensions and training hundreds of students to refine their skills and grow their businesses. Along the way, I developed step-by-step video lessons and in-depth educational courses designed to support stylists at every level.

My work has been featured in Vogue Weddings, Brides, The Knot, and Carats & Cake. Styling has always been my passion, and The Signature Stand™ was born out of necessity—created to provide better support while working with extension hair.

work with me

  • "Shelley is EVERYTHING AND MORE! Not only is she so insanely talented but she brings peace and joy into the getting ready room. Shelley goes the extra mile in so many ways. She has an eye for perfection but her talent allows her to be fast and efficient. When I was trying to describe my vision and struggling to find the words, she found them for me. Shelley, we just met but I love you. My family loves you. My friends love you. Thank you."

    CHLOE

  • "Shelley is good people. You will want to get coffee with her and invite her to join your book club after she makes your hair look the best it has ever looked. She is a perfectionist and will not allow you or your people to look anything but amazing, but she does it in a way that I can only describe as peaceful. Big Shelley fans over here."

    ALEXA

  • "Shelley is a ray of sunshine, and not only is she a constant ray of sunshine in the chaos of preparing for a wedding but she is also so skilled at her craft. She was able to work with my creative ideas and still make them her own, while holding my hand and being the emotional support I needed on a very anxiety inducing weekend! She is a genius at what she does."

    SHAWN

Fun facts about me

  • My relationships are the heartbeat of my life and my business. The connections I’ve built over the last 22+ years are the reason I’m able to grow, create, and perform at a high level.

  • Exercise and wellness are the foundation of everything I do. A strong body and a clear mind give me the fuel to show up consistently—for my community, my clients, and my business.

  • My tiny home is my favorite place on the planet. Summers are spent styling weddings, swimming in Lake Michigan, visiting every farmers market I can find, and soaking up quality time with family and friends.

  • I’ve been styling hair for as long as I can remember, and I’m honored to be featured in Vogue Weddings, Brides, The Knot and Carats & Cake. With over 80+ five - star reviews on The Knot, I’m passionate about creating beautiful wedding hair and deeply connecting with all my girls!

  • Over the past 12 years, I’ve invested nearly half a million dollars in Hairdreams extension hair—carefully choosing premium, ethically sourced hair that delivers consistent, beautiful results for my clients. It wasn’t a casual decision; it was a thoughtful investment in quality, education, and long-term success.

For all partnership opportunities, collaborations, or social media inquiries, kindly use the form provided. Please allow 24–48 hours for a response.