hey! I’m shelley,
INVENTOR, educator,
extension specialist and bridal expert.
With over 22 years of experience as a stylist and educator, I’ve devoted my career to mastering the art of extensions — and created The Signature Stand™ to change how they’re cared for. As a former lead educator for Hairdreams Extensions, I’ve applied thousands of extensions, trained hundreds of professionals, and built a reputation for empowering both stylists and clients through education and innovation.
My goal is to make extension care simple, effective, and accessible. With The Signature Stand™ and my easy-to-follow tutorials, I teach techniques that bring salon-quality results home — helping you approach every step with confidence and clarity.
my Mission is to BUILd educational tools and resources that empower women, foster a strong community, and build deeper connections.
QUICK LINKS:
Signature
Stand
The future of extension care—engineered with precision, crafted for versatility, and built for you.
a revolutionary tool designed for stylists and extension lovers.
The Signature Stand’s Secure Grip Technology features eight powerful magnets and a performance grade seal that work together to keep extensions locked in place—no slipping, no shifting.
Inside, the precision teeth support extensions for even, stable positioning during every step of your routine. Built with salon-grade strength and three suction cups at its base, it’s crafted from high-quality materials for long-lasting durability.
Get on the VIP list today —
Unlock early access to The Signature Stand, monthly inspiration, and pro-level tutorials before anyone else.
features
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8 magnets built directly into its interior, delivering a powerful, secure hold. These magnets are designed to grip your extensions firmly, keeping everything perfectly in place — no slipping, no shifting.
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Seamlessly integrated into its core. This high-performance, rubber-like material delivers a secure, airtight grip.
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Strategically positioned inside to hold your extensions in place.
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Made from high-quality silicone, these suction cups provide a strong, secure hold on smooth surfaces like sinks, counters, mirrors, and glass.
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Built for durability and long-term performance, yet incredibly lightweight and easy to use.
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This advanced technology is central to its secure, high-performance design. Patented in the United States, United Kingdom, France, Italy, and Germany.
COMING SOON!!!!
fREE GUIDED LESSONS FOR ALL LEVELS COVERING KEY FEATURES, EXTENSION TYPES, SUCTIONING TECHNIQUES, INSERTING EXTENSIONS, AND EVERYDAY CARE.
Your all-in-one destination for hands-on training, expert support, and real connection. Inside, you’ll find tutorials, downloadable guides, and a private network where questions are answered, growth is encouraged, and you’re never on your own.
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Expert instruction
Led by Shelley — Former Lead Educator for Hairdreams Extensions. With over two decades in the industry and nearly $500,000 invested in Hairdreams hair, Shelley brings depth, experience, and mastery to every lesson. As a former Lead Educator for Hairdreams, she has taught stylists nationwide how to apply, maintain, and scale extension services with confidence. These guided lessons are built from real-world experience — from salon practices to business growth.
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Comprehensive lessons
Each guided lesson breaks down the foundations of extension work in clear, digestible steps — key features, extension types, suctioning techniques, inserting extensions, and everyday care. Whether you're just beginning or refining advanced techniques, you’ll learn the why behind the method, not just the how. These lessons are hands-on, visually rich, and intentionally structured to build skill, confidence, and muscle memory that stays with you behind the chair and at home.
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downloadable resources
Quick Guides + Cheat Sheets. Each guided lesson includes downloadable PDF resources you can take with you anywhere — in the salon or at home. These mini-handbooks break down every step clearly, so you can learn fast, reference later, and never feel stuck or unsure. Use them as in-salon tools, training materials for assistants, or personal growth resources to elevate your workflow wherever you are.
the signature stand was designed, crafted, built, and tested with you in mind. Every decision—from materials to function—was made to support your work and elevate your craft.
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“Shelley is an outstanding stylist and educator in the industry nationwide. She is highly regarded and, known to be of the very finest for her excellence by colleagues, clients, students and vendors alike. Her technical expertise, specialized skills, 1:1 communication and, attention to the details truly create the very best professional experience for each of her clients. Signature Shelley brings out the best in everyone."
SUZIE
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"Shelley is EVERYTHING AND MORE! Not only is she so insanely talented but she brings peace and joy into the getting ready room. Shelley goes the extra mile in so many ways. She has an eye for perfection but her talent allows her to be fast and efficient. When I was trying to describe my vision and struggling to find the words, she found them for me. Shelley, we just met but I love you. My family loves you. My friends love you. Thank you."
CHLOE
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"Shelley is good people. You will want to get coffee with her and invite her to join your book club after she makes your hair look the best it has ever looked. She is a perfectionist and will not allow you or your people to look anything but amazing, but she does it in a way that I can only describe as peaceful. Big Shelley fans over here."
ALEXA
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"Shelley is a ray of sunshine, and not only is she a constant ray of sunshine in the chaos of preparing for a wedding but she is also so skilled at her craft. She was able to work with my creative ideas and still make them her own, while holding my hand and being the emotional support I needed on a very anxiety inducing weekend! She is a genius at what she does."
SHAWN
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“Shelley has been doing my hair for over a decade now. She really has a passion for what she does, she is a master of her art. She strives to improve her work every year and I am amazed by what she can do and how far she has come in the 13 years I have known her. No matter how much she has going on in her life or how busy she is, in the hour or 2 you are with her she makes you feel like you are her top priority. She does not settle for mediocre, she always strives for perfection in everything she does. Shelley is great and I will have a hard time ever letting anyone else touch my hair.”
MEGAN
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“Shelley has been putting extensions in my hair for 12 years. Shelly is a true professional and conducts her business with integrity. I have thin hair and when I first saw Shelley it was also unhealthy. Since I’ve had extensions my natural hair has never looked healthier. She not only does an amazing job, but she also educated me on how to take better care of my hair and extensions.. I never have a bad hair day and never worry about an extension falling out. I’m sure I speak for many women when I say when your hair looks good everything else falls into place. I can’t imagine going without my hair extensions or using anyone other than Shelley to apply them. I know this is a strong statement, but Shelly has a great deal to do with how good I feel about myself. She’s immensely talented and also a really good person.”
BENORA
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“Shelley puts every bit of herself into her work. She cares so much about the happiness of the of the client and it shows in the final product. I am always happy with my hair and she is the best at extensions, hands down!”
JACLYN
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“Shelley is remarkable! Not only does she do excellent hair - girls, she is a master with blondes - she provides a comfortable environment with the most genuine and thoughtful experience you will ever have. Every single time she highlights/cuts my hair, I not only love my hair but my confidence level is at an all time high. Shelley cares for every one of her clients as if they are family. Her knowledge of her craft, professionalism, and overall personalization during your experience sets her far apart from any other person who has ever touched my hair. Don’t waste any more time, she is the absolute best!”
LAUREN